Natalie Mendes born and raised in Melbourne (Indian background), intended on a TV and entertainment career to host music programs. She grew up with a passion for 80’s British pop, Motown dancing and Statistics. Switching from an Arts degree to an Applied Statistics and Computer Science degree specializing in Psychology, her life took a different direction towards football statistics, fire risk modelling, credit risk and more recently earning a title of CEOA – Chief Excitement Officer for Analytics. Natalie sits on the industry advisory board for Latrobe University Business School and has a passion to help new graduates thrive in this discipline. She is an enthusiastic evangelist for the application of data, analytics and applying this for social purpose #data4good and is motivated about using this to interrupt the AI disruption to encourage STEM for girls!